Fast-Growing Greek Chain Expands Washoe County Presence Following Successful 2023 Debut
San Jose, CA (Restaurant News Release) Nick the Greek, a national chain serving up authentic Greek street food, has opened its second location in Reno following a successful debut in 2023. The restaurant is owned and operated by local restaurant industry veteran Bridger Johnson. Johnson has exclusive rights to develop two Nick the Greek locations throughout Northern Nevada. With dozens of additional locations in development, Nick the Greek is on track to reach 100 restaurants systemwide by mid-2026, underscoring growing demand for high-quality Greek street food across the United States.
“In 2023, we brought Nick the Greek to Reno to satisfy the growing demand for convenient, reliable and truly delicious Mediterranean food, and after three successful years, I’m proud to open our second location in the city,” said Johnson. “Our menu – featuring a variety of pitas, bowls, salads and desserts – offers something for everyone, and we can’t wait to share an authentic Greek experience with the northwest Reno community.”
Established in 2014 by cousins Big Nick, Little Nick and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. Drawing on two generations of restaurant entrepreneurship and countless visits to Greece, the street-food-inspired menu boasts flavorful gyro meats cooked in-house on a traditional vertical rotisserie, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic Greek treats including baklava and Greek donuts. In meeting the high demand for Greek street food, Nick the Greek has carved out a niche for itself in the ultra-competitive fast casual space – a differentiator that has proven to be critical to the brand’s rapid growth.
Nick the Greek has greatly accelerated expansion efforts in recent years, adding dozens of new locations and increasing its store count by nearly 100 percent since 2021. Today, guests can find Nick the Greek restaurants throughout eight states, including Arizona, California, Kansas, Missouri, Nevada, Tennessee, Texas and Utah. By strategically establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. The brand has identified key markets throughout the U.S. and is seeking franchise partners interested in expanding their portfolios with a progressive fast casual brand on the rise. To view the full menu and nutritional information, and to find your nearest Nick the Greek location, go to NickTheGreek.com.
Nick the Greek’s new Reno restaurant is located at 10310 N. McCarran Blvd., #400, and can be reached by telephone at (775) 384-1547. The restaurant is open Sunday through Thursday from 11 a.m. to 9 p.m. and Friday through Saturday from 11 a.m. to 10 p.m. For additional information about Nick the Greek, visit NickTheGreek.com.
About Nick the Greek
Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts nearly 100 locations throughout Arizona, California, Kansas, Missouri, Nevada, Tennessee, Texas and Utah, with dozens more in the works across the United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit NickTheGreek.com.
Media Contact:
Novia Baulisch
Powerhouse+Co.
novia@powerhouseandco.com