Fast-casual concept celebrates Atlanta expansion with giveaways and wellness-focused favorites on May 16
Atlanta, GA (Restaurant News Release) Beyond Juicery + Eatery is officially bringing its flavorful, better-for-you smoothies, wraps, bowls and feel-good energy to East Cobb with a grand opening event on Saturday, May 16, at 4101 Roswell Road, Suite 901, in Marietta.
Guests are invited to enjoy “Beyond Good Vibes” all day, packed with giveaways, prizes and freshly made favorites, including:
- FREE 20 oz. Classic Smoothies from 11 a.m. to 2 p.m. for the first 300 guests in line
- FREE tumblers for the first 50 guests
- A chance for the first 25 guests to win free smoothies for a year
- Spin-to-win prizes and giveaways throughout the event
The restaurant is owned and operated by Atlanta hospitality veteran Ricky Burch and entrepreneur Ross Hare, who recently introduced the brand to Buckhead and are continuing to grow Beyond Juicery + Eatery throughout the Atlanta market.
“We wanted to bring something to East Cobb that feels welcoming, convenient and genuinely good for people,” said Burch. “Whether someone is stopping in for a smoothie after a workout, grabbing lunch during a busy day or bringing in family and friends, we want this to become a go-to spot for everyone.”
In addition to its lineup of smoothies, wraps, bowls and salads, guests visiting the new East Cobb location can also try Beyond Juicery + Eatery’s latest limited-time offerings, including the Broccoli Chicken Caesar Wrap and seasonal Blue Coconut, Dragon Fruit and Mango Refreshers.
“Atlanta has already shown such an incredible response to the brand, and East Cobb felt like a natural next step for us,” said Mijo Alanis, co-founder of Beyond Juicery + Eatery. “Ricky and Ross have built a strong connection with the community, and we’re excited to continue expanding throughout the region while introducing more guests to what makes Beyond Juicery + Eatery special.”
East Cobb’s Beyond Juicery + Eatery is open Monday through Saturday from 7 a.m. to 8 p.m. and Sunday from 9 a.m. to 8 p.m.
The opening marks the brand’s second Atlanta-area location, with additional restaurants planned throughout the region this year.
Known for its award-winning smoothies, made-to-order juices and craveable menu offerings, Beyond Juicery + Eatery continues to grow through its focus on fresh ingredients, wellness and guest connection. The brand also partners with Rising Stars Academy to help create employment opportunities for young adults with disabilities.
For more information and a full list of Beyond Juicery + Eatery locations, visit BeyondJuiceryEatery.com or visit franchise.BeyondJuiceryEatery.com to explore franchising opportunities.
About Beyond Juicery + Eatery
Founded in 2005 in Birmingham, Michigan, Beyond Juicery + Eatery is a fast-casual concept committed to fresh, functional and flavorful dining. Established by Mijo Alanis and Pam Vivio, the brand emerged in response to a growing demand for healthier food options, offering smoothies, juices, wraps and salads made to order. With a strong emphasis on guest experience, menu innovation and wellness-driven offerings, Beyond Juicery + Eatery began franchising in 2018 and now operates over 50 locations, with additional restaurants in development across Michigan, Ohio, Florida and Georgia. The brand has been recognized by Franchise Times’ annual Top 500 list, QSR Magazine’s 40/40 List, Entrepreneur’s Top New & Emerging Franchises and Inc. 5000 ranking among the top-performing QSR concepts. For more information, visit BeyondJuiceryEatery.com, or follow the brand on Instagram, Facebook, or TikTok.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com


