Fast-casual brand welcomes back limited-time offerings due to popular demand
Charlotte, NC (Restaurant News Release) Bobby’s Burgers by Bobby Flay, the chef-driven concept known for its Unbeatable Burger Experience, has brought back two fan-favorites for a limited time: the Buffalo Burger and Dulce de Leche Milkshake. Available systemwide now through May 31, the return reflects the brand’s continued focus on bold flavors and guest-driven menu innovation.
Originally introduced as part of Bobby’s Burgers’ first-ever limited-time menu rollout last spring, the Buffalo Burger returns with the same craveable combination that made it a standout. Crafted with Certified Angus Beef™, blue cheese, hot sauce, ranch and watercress, the burger delivers the classic heat and tang of buffalo wings in burger form. Guests can also substitute a grilled chicken breast for a familiar take on the buffalo flavor profile.
The Dulce de Leche Milkshake joins Bobby’s Burgers’ signature lineup of premium milkshakes. Made with a custard base blended with dulce de leche, then topped with house-made whipped cream and dulce de leche syrup, the shake delivers a smooth, indulgent contrast to the Buffalo Burger’s heat.
“At Bobby’s Burgers, innovation is about more than introducing something new – it’s about listening to guests and bringing back the flavors they respond to most,” said Chef Bobby Flay. “The Buffalo Burger hits all the right notes with heat, richness and crunch, and the Dulce de Leche Milkshake brings that cool, sweet balance. These are two creations I loved developing, and I’m excited to have them back.”
The return of these items highlights Bobby’s Burgers approach to menu development, balancing new creations with proven guest favorites. At Bobby’s Burgers, every item is developed with the same focus on quality, flavor and guest experience that defines the core offerings. As the creative force behind the brand’s culinary R&D, Chef Bobby Flay continues to lead innovation with bold, flavor-forward recipes.
“All of our limited-time offerings are designed to complement the experience guests already know and love while introducing something new to enjoy,” said Michael McGill, president of Bobby’s Burgers by Bobby Flay. “Bringing these items back is a direct response to guest demand and a great example of how we evolve the menu while staying true to what our guests love.”
All menu items at Bobby’s Burgers are made to order. Burgers are cooked to guest preference, medium or well-done, with the option to Crunchify® any burger with a thin layer of potato chips. In addition to burgers, the menu features a chicken sandwich, veggie burger, fries, onion rings and handcrafted milkshakes.
For more information about Bobby’s Burgers, visit BobbysBurgers.com. To learn about franchise opportunities, visit BobbysBurgers.com/franchising.
About Bobby’s Burgers by Bobby Flay
Bobby’s Burgers by Bobby Flay is the Unbeatable Burger Experience co-founded by renowned chef Bobby Flay. As a reflection of his successful 40-plus-year career in the restaurant industry, Flay has handcrafted every ingredient and menu item to create both a craveable and approachable Bobby Flay dining experience. Backed by a team of veterans in the restaurant industry, Bobby’s Burgers offers tailored support from experts to ensure that every location has the highest-quality burger experience. With 11 locations currently open and several in the development pipeline, Bobby’s Burgers is launching its full-scale U.S. and international franchise expansion plan.
Contact:
Alex Frye
Champion
214-641-0746
afrye@championmgt.com