Curry Up Now Hires New Director of Culinary & Flavor To Enrich Authentic Yet Fun Indian Cuisine and Expand Menu Offerings



Abhijit Kamath
Abhijit Kamath

Experienced Culinologist Abhijit Kamath joins the fast-growing Indian street food restaurant chain to enhance the flavor profiles and longevity of current menu items

Curry Up Now Hires New Director of Culinary & Flavor To Enrich Authentic Yet Fun Indian Cuisine and Expand Menu OfferingsSan Francisco, CA  (Restaurant News Release)  Curry Up Now, the nation’s largest and fastest-growing Indian fast casual concept, announced today the executive hire of Abhijit Kamath as the new Director of Culinary & Flavor. In his role, Kamath will develop new, authentic dishes to add to the menu in alignment with the existing unique, innovative offerings. He is responsible for ensuring consistent, quality products at every Curry Up Now restaurant location by enhancing and implementing protocols, recipes and training throughout the corporate and franchise system.

“I knew Curry Up Now was the perfect fit for me because I align with Akash’s strong vision for what authentic Indian food should taste like in the United States by bringing the real flavor profiles to the forefront,” said Kamath. “There stands a major difference between good food and the right food. Good food invokes a thought, but the right food, which is usually greater, invokes a memory. I’m thrilled to be a part of a brand that offers a memorable experience for guests, in addition to delicious food.”

Kamath joins the Curry Up Now team as one of the youngest culinary directors in the country for a fast casual restaurant franchise. He brings with him an impressive resume attaining several accolades, such as a bachelor’s degree in Culinary Science and an associate degree in Occupational Studies, Culinary Arts from The Culinary Institute of America. In addition, he holds a Bachelor of Science in Hospitality, Hotel Management, Applied Nutrition and Catering Technology from the Institute of Hotel Management, as well as sommelier and food safety certifications. Before Curry Up Now, Kamath honed his culinary craft in numerous Michelin-starred restaurants in New York City, including Restaurant Daniel by Daniel Boulud and Gramercy Tavern by Danny Meyer and Mike Anthony. Kamath comes from a family of restaurateurs in his hometown, Mumbai.

As Director of Culinary & Flavor, Kamath continues to explore the intersection of tradition and innovation. Since the beginning of his tenure, he has enhanced Curry Up Now’s operational excellence, from its kitchen to its menu, to represent an even fresher and bolder aspect of Indian cuisine. His recent projects include redesigning its combi oven to function as a classical tandoor, introducing universal spice blends like tandoori, kadhai and tamarind chutney, and creating the delicious four-minute kabob sizzler. Looking ahead, Kamath will continue to explore and establish partnerships with additional delivery outposts for Curry Up Now, including ghost and hosted kitchens with Local Foods, All Day Kitchens and Kitchen United, and support the opening of three new locations in Texas over the coming months. He will also continue to enter Curry Up Now into food competitions and celebrate seasonal holidays and recognition months.

“I’ve been on the lookout for someone special to take over the culinary element of Curry Up Now for the past five years, and I’m confident Abhijit is exactly who I’ve been searching for,” said Akash Kapoor, founder and Chief Troublemaker for Curry Up Now. “With his deep knowledge of culinary arts and firsthand experience with Indian food from multiple regions, I have finally found someone who I can trust to lead our culinary efforts and look forward to sharing our new offerings with our fans.

Curry Up Now launched as a popular Bay Area food truck in 2009 and opened its first brick-and-mortar location two years later in San Mateo, California. The husband-and-wife co-founders, Akash and Rana Kapoor, have now expanded their empire to include three food trucks, 20 restaurants spanning coast to coast and several delivery outposts nationwide. The successful establishment is known for its one-of-a-kind take on traditional Indian cuisine – from Tikka Masala Burritos to Deconstructed Samosas. Traditional favorites include Thali Platters, Kathi Rolls and Family Style Entrees that create the perfect spread for the whole family.

Curry Up Now’s ingredients are clean and sourced from local vendors whenever possible. The menu is designed to support vegetarian, vegan, gluten-free and Halal diets to accommodate all guests, no matter their dietary preferences. The vibrant colors and design aesthetic of the restaurant chain appropriately match the bold, authentic flavors of the Indian food.

As the chain continues expanding into major markets across the country, Curry Up Now is seeking experienced, multi-unit foodservice operators through its franchise development partner Fransmart. The craft cocktail bar Mortar & Pestle is also housed within a select number of Curry Up Now locations and is available as a sister brand for interested franchisees. 

About Curry Up Now

Curry Up Now was established in 2009 by husband-and-wife team Akash and Rana Kapoor, and ably supported by co-founder and now Senior VP of Operations, Amir Hosseini. The concept, which is known for its innovative spin on traditional Indian cuisine, has been recognized in publications such as Zagat: ‘5 Hottest Fast-Casual Chains,’ EATER SF: ‘SF’s Best Indian Restaurants,’ 7×7: ‘100 Things To Eat Before You Die,’ QSR: ‘The 40/40 List,’ Fast Casual: ‘Top 100 Movers & Shakers,’ Nation’s Restaurant News: ‘2018 Breakout Brand,’ and International Council of Shopping Centers: ‘Hot Food & Beverage Chain.’ Curry Up Now currently operates 20brick-and-mortar locations, three food trucks and several digital kitchen outposts nationwide, and has both corporate and franchised units in development across California, New Jersey, Colorado, Utah, Georgia, Texas, and Indiana.

To get $5 off their first order, receive exclusive offers and earn free menu items, customers can download the Curry Up Now app and sign up for the rewards program at www.curryupnow.com/rewards. Keep up with the latest menu items, events and special offers by following @CurryUpNow on Instagram, Facebook and Twitter. To learn more about Curry Up Now franchising opportunities, visit www.fransmart.com/curry-up-now. For more information about Curry Up Now, visit www.curryupnow.com.

Curry Up Now Hires New Director of Culinary & Flavor To Enrich Authentic Yet Fun Indian Cuisine and Expand Menu Offerings

About Fransmart

As the leading franchise development firm in the country, Fransmart turns emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and grew brands such as Five Guys Burgers & Fries and QDOBA Mexican Grill from single unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have cumulatively generated 1 billion dollars in revenue to date. Follow Fransmart on Facebook, LinkedIn, Instagram, Twitter and YouTube. For more information, visit www.fransmart.com.

Contact:
Sophia Groome
Fransmart
sophia@fransmart.com
703-842-5400