The iconic all-American burger stand partners with acclaimed film director and screenwriter to bring limited-time menu offer to life with on-site experience
Los Angeles, CA (Restaurant News Release) Eli Roth‘s upcoming horror film Ice Cream Man will scoop up the scares at Los Angeles institution Irv’s Burgers for a limited-time collaboration celebrating the theatrical release. The partnership kicks off with the I-SCREAM Carnival at Irv’s La Brea location on July 18, featuring themed food, giveaways, photo opportunities and a special appearance by Roth. Transforming a local burger favorite into an immersive I-Scream Carnival, giving fans a real-world way to celebrate one of the summer’s most anticipated horror releases.
Fans can order the exclusive I-SCREAM CHILL(I) CHEESE COMBO MEAL, inspired by the film and available at all Irv’s locations through Aug. 9. The limited-time combo includes a Chili Cheese Dog topped with crushed Flamin’ Hot CHEETOS®, crispy fries and a vanilla milkshake finished with a strawberry purée drizzle and whipped cream. Guests can also score limited-edition Ice Cream Man merchandise, including custom Ice Cream Man hats, and exclusive free mini posters, available at all Irv’s locations, ahead of the film’s Aug. 7 theatrical release.*
The collaboration was born through a shared love of horror, making it an authentic local partnership rather than a traditional studio promotion. Ice Cream Man follows an idyllic summer town as it descends into madness when an ice cream man serves kids sweet delights with horrifying consequences. Ice Cream Man is Roth’s first film under his The Horror Section banner, following the company’s launch in March 2025.
“I’ve been a horror movie fan for as long as I can remember, so when Eli Roth’s team approached us about collaborating on Ice Cream Man, it was an easy yes,” said Lawrence Longo, CEO of Irv’s Burgers. “I’ve always admired Eli’s ability to create unforgettable experiences, and that’s exactly what we strive to do at Irv’s. It’s a fun, unexpected summer collaboration that brings together great food, great storytelling and an experience our guests won’t forget.”
The Horror Section is a media company focused on creating the world’s premier genre brand. Founded by horror film legend Eli Roth and stewarded by CEO Jon Schnaars, the company super-serves horror fans by owning and controlling a premium intellectual property library of unhinged films, television series, games, and podcasts, in addition to curating horror-centric experiences. The Horror Section’s upcoming slate includes Roth’s Ice Cream Man, which will be released theatrically on over 2,000 screens on Aug. 7, 2026, and Don’t Go In That House, Bitch!, with Snoop Dogg on board as a producer, writer and performer on the original soundtrack.
* While supplies last.
About Irv’s Burgers
Founded in 1946 along historic Route 66 in West Hollywood, California, Irv’s Burgers is one of Los Angeles’ original roadside burger stands. Known for its fresh, never-frozen burgers, exceptional value and old-fashioned customer service, the brand has served generations of guests for more than 70 years while preserving the nostalgic spirit that made it iconic in the first place. Designated as a cultural resource by the City of West Hollywood, Irv’s Burgers is recognized for its signature “Just For You” doodles, deep community roots and enduring place in Los Angeles burger culture. Today, Irv’s Burgers continues to honor its legacy while expanding to new communities. For more information, visit IrvsBurgers.com or follow Irv’s Burgers on TikTok, Instagram and Facebook.
About The Horror Section
The Horror Section is a media company focused on creating the world’s premier genre brand. Founded by horror film legend Eli Roth and stewarded by CEO Jon Schnaars, the company super-serves horror fans by owning and controlling a premium intellectual property library of unhinged films, television series, games, and podcasts, in addition to curating horror-centric experiences. For more information, visit HorrorSectionStudios.com.
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Paul Donahie
Champion
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pdonahie@championmgt.com