Collaboration with Grammy-nominated artist, entrepreneur and investor expands the fast casual brand’s footprint across the health, wellness and lifestyle sectors
Detroit, MI (Restaurant News Release) Beyond Juicery + Eatery is entering a defining new chapter in its evolution with Grammy-nominated recording artist, entrepreneur and investor Flo Rida, who has joined the company as an equity stakeholder, reflecting a long-term commitment to the brand’s future growth and strategic vision.
The partnership extends beyond the development of new locations and is designed to help shape the company’s next-generation footprint across the health, wellness and lifestyle sectors, with initiatives spanning market expansion, brand development, strategic partnerships and consumer engagement. The investment includes plans to introduce Beyond Juicery + Eatery to key markets throughout South Florida while supporting the brand’s sustained national growth strategy by leveraging Flo Rida’s entrepreneurial experience, global platform and cultural influence.
The collaboration was spearheaded by Beyond Juicery + Eatery Board Member Niko Moschouris, with support from Co-Founder Mijo Alanis, who recognized a shared commitment to innovation, wellness, entrepreneurship and community impact. Together, the parties intend to build a platform that extends well beyond traditional restaurant development, creating new opportunities at the intersection of health, culture and modern consumer lifestyle.
“I’ve always believed that success starts with taking care of yourself, and wellness has always been a core part of how I approach life and business,” said Flo Rida. “I love that you can grab something that makes you feel good while still delicious, whether it’s my go-to green bottled juice, the Blue Mood Rush smoothie or the Turkey Dijon Wrap. What excited me wasn’t simply the opportunity to help expand a restaurant concept but the opportunity to become part of a long-term vision that’s redefining how people engage with health, wellness and lifestyle. I’m proud to join the Beyond family as we build something with meaningful cultural impact and create lasting value in communities across South Florida and beyond.”
Known for its made-to-order smoothies and juices, nutrient-packed bowls, fresh wraps and wholesome meals, Beyond Juicery + Eatery has built a loyal following by leading with fresh ingredients, wellness and guest connection. Each offering is carefully crafted to fuel the day and elevate the experience, whether grabbing a quick smoothie or building a better daily routine.
“We’re all about feeling beyond good,” said Mijo Alanis, co-founder of Beyond Juicery + Eatery. “From the very beginning, Niko saw what a natural fit this partnership could be. Flo doesn’t just put his name on something – he immerses himself in it. Whether he’s performing on stage, building businesses or giving back to his community, he brings an incredible level of energy and authenticity. That’s exactly the kind of franchise partner we want representing Beyond, and we’ve got a good feeling about growing this partnership together.”
The transaction was facilitated by The Law Office of Joseph Adeife, which represented Flo Rida throughout the franchise agreement.
“This partnership brings together an iconic brand and iconic artist with a shared vision rooted in purpose, community and long-term growth,” said Adeife. “The partnership reflects a shared commitment to innovation, community impact and building long-term enterprise value, and we believe it marks the beginning of a significant expansion of Beyond’s presence throughout South Florida and beyond.”
Additional details regarding the partnership’s strategic initiatives and future market expansion will be announced in the coming months.
For more information and a full list of Beyond Juicery + Eatery locations, visit BeyondJuiceryEatery.com or visit franchise.BeyondJuiceryEatery.com to explore franchising opportunities.
About Beyond Juicery + Eatery
Founded in 2005 in Birmingham, Michigan, Beyond Juicery + Eatery is a fast-casual concept committed to fresh, functional and flavorful dining. Established by Mijo Alanis and Pam Vivio, the brand emerged in response to a growing demand for healthier food options, offering smoothies, juices, wraps and salads made to order. With a strong emphasis on guest experience, menu innovation and wellness-driven offerings, Beyond Juicery + Eatery began franchising in 2018 and now operates over 50 locations, with additional restaurants in development across Michigan, Ohio, Florida and Georgia. The brand has been recognized by Franchise Times’ annual Top 500 list, QSR Magazine’s 40/40 List, Entrepreneur’s Top New & Emerging Franchises and Inc. 5000 ranking among the top-performing QSR concepts. For more information, visit BeyondJuiceryEatery.com, or follow the brand on Instagram, Facebook, or TikTok.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com