Fluffy Fluffy Looks to Continue Expansion into the Lone Star State Amidst National Growth

Fluffy Fluffy Looks to Continue Expansion into the Lone Star State Amidst National Growth

Award-winning dessert café aims to continue national growth, announcing interest in opening new locations in Texas after bringing their first location to Frisco in Q4 of 2023

Fluffy Fluffy Looks to Continue Expansion into the Lone Star State Amidst National GrowthToronto, Ontario  (Restaurant News ReleaseFluffy Fluffy, a dessert café renowned for its award-winning souffle pancakes, has announced their interest in continuing their footprint in Texas. The brand which currently has one location in Frisco and another opening in Dallas this Summer, is looking for passionate franchisees to help them bring the brand to all other major cities in the state as they work to continue their national expansion.

With a successful launch of the first Texas Fluffy Fluffy store at 9244 Prestmont Pl suite 210 in Frisco during Q4 of 2023, and the imminent opening of a new location in Dallas at 2700 OLD DENTON RD SUITE 112, CARROLLTON, TX, this summer, the brand is eager to find qualified partners to help them as they continue on their expansion journey. With their sights set specifically on Houston and Austin, the brand plans to establish up to three restaurants in each city. However, their overarching objective is to establish a presence in all major cities throughout the Lone Star state.

Texas is renowned for its rich culinary history, shaped by the myriad of cultures from nearly 30 ethnic and cultural groups. Fluffy Fluffy is known for its commitment to diversity and inclusion, poising them to contribute to the state’s food scene by introducing a new cuisine, further enriching its diverse culinary landscape and contributing to the vibrant mix of cultures found across Texas. Ranked fifth for its culinary offerings by Travel + Leisure, Houston boasts a vibrant food culture, while Austin secures the ninth spot according to WalletHub. Excited to immerse itself in these rich food landscapes, Fluffy Fluffy eagerly anticipates becoming part of the cities’ diverse culinary scenes.

“The Frisco community has embraced us wholeheartedly,” expressed Benson Lau, Founder and Director of Business Development at Fluffy Fluffy. “The outstanding success of our debut Texas location has exceeded all expectations, and we’re thrilled to venture forward in search of suitable partners to extend our mission of spreading joy to other Texas cities with our unique Japanese-style souffle pancakes and distinct menu selections, offering something truly unique to communities throughout Texas.”Top of Form

Founded in 2018, Fluffy Fluffy began franchising in 2020 with a mission to spread joy worldwide through souffle pancakes. Originating in Canada, the brand offers handcrafted Japanese-style souffle pancakes known for their soft, bouncy, and incredibly light texture. Made with locally sourced milk and free of artificial additives, each souffle pancake is cooked slowly at a low temperature for up to 20 minutes. Topped with a variety of fruits, toppings, and house-made sauces, they aim to bring the celebratory symbol of joy and togetherness traditionally associated with Japanese souffle pancakes into daily life.

The brand’s diverse menu includes more than just souffle pancakes, featuring innovative delights like croffles, burnt top cheesecake, roll cake, macarons, lattes, and specialty sodas. Fluffy Fluffy demonstrates its commitment to inclusivity by offering meat-free menu options, catering to diverse dietary preferences.

Fluffy Fluffy, known as Fuwa Fuwa in its international locations, currently has 30 locations open abroad, five locations open stateside, and 20 locations in development. Including the franchise fee, the initial investment for a Fluffy Fluffy franchise is $50,000. For more information about Fluffy Fluffy’s franchising opportunities, please visit FuwaFuwaPancakes.com/franchise-opportunities/.

About Fluffy Fluffy

Fluffy Fluffy, the leading and largest souffle pancake brand, not only specializes in creating sweet experiences but also takes you on a global culinary adventure. Infusing flavors from around the world, the brand crafts unique treats that seamlessly blends new and familiar tastes. Founded in 2018, Fluffy Fluffy has achieved remarkable international success, boasting 30 locations across the UK, Canada, China, France, and the U.S. The company’s goal is to spread happiness through carefully crafted and beautifully presented desserts. Since the launch of its signature souffle pancakes, the brand continues to introduce one-of-a-kind desserts that celebrate the diverse communities it proudly serves. The Fluffy Fluffy experience begins the moment you step into any of its locations, with an open concept kitchen where customers can engage with all their senses. The mission at Fluffy Fluffy is simple – to spread happiness, one bite at a time.

For further details and franchise opportunities, visit FuwaFuwaPancakes.com/franchise-opportunities/.

Destiny Garcia
Franchise Elevator PR