HB Protein Smoothies: The Category Disruptor Goes Global
Scottsdale, AZ (Restaurant News Release) HB Protein Smoothies is going global. After back-to-back multi-unit deals in Florida and a commitment in California, the fast-growing brand is now crossing borders. Jay and Carolina Orosa, a seasoned husband-and-wife franchising team, have signed a multi-unit deal for British Columbia, Canada, bringing HB Protein Smoothies to its first international market and capping a remarkable four-deal multi-unit run within two months.
Jay brings a background in pharmaceutical sales, while Carolina’s expertise spans advertising and marketing. Both have always been entrepreneurially driven. Before relocating to Canada, the couple owned successful U.S.-based businesses, including a franchise they operated for over a decade. When it came time to choose their next business venture, they looked at several brands, but HB Protein Smoothies was, in their words, “the first one to get them excited.”
“I love the feel of the brand; it’s fun, it’s positive, it’s very community-centered,” said Carolina. “The owner, Daniel, has done a really good job of being a brand ambassador – when you meet him, you see that he lives and breathes positivity, health, and wellness.”
Daniel Boone, co-founder of HB, has said he wants to live to 120 years old, a philosophy that runs through everything from the brand’s culture to its products.
“The simplicity of a QSR business that had a great product was the greatest draw for us,” said Jay. “After getting to meet the team in person, that sold us on it.”
For the Orosas, the decision was also personal. “We’ve become focused on healthy choices – eating healthy, living healthy,” said Jay. “We don’t just want to live long, but we want to live well.”
The Orosas say their British Columbia market reflects those same values of well-being.
“We live in Vancouver, and it’s a very wellness-focused city,” said Carolina. The couple noted that the population leans toward outdoor and physical activity – yoga, Pilates, and similar pursuits – making it a natural fit for their target audience and an untapped opportunity for protein smoothies in Canada.
“We see ourselves growing the brand in BC, and making it a household name,” Carolina continued. “There’s an opportunity to make this a habit-forming product.”
Carolina called HB a “category disruptor,” pointing to untapped markets, new flavor possibilities, and drink concepts she believes the brand is uniquely positioned to own in British Columbia.
“HB has a wider application and can cater to a wider market. It has more grams of protein than our competitors, less sugar, and fewer calories, but it is also delicious,” said Carolina.
The Orosas said they were impressed by both the operational simplicity of making the smoothies and the flavor, noting its non-chalky consistency.
“When we tasted it, our minds were blown,” said Carolina. “We felt like we were in an alternate reality, like we were being pranked or something. How could this taste nothing like any protein smoothie we’ve ever tried?”
They sampled two flavors: banana cream pie and a maple flavor currently in development, the latter feeling especially fitting for their market.
“Canada is all about the maple leaf,” said Carolina. “This brand can cater to pretty much everyone who’s looking for a treat where maybe protein is not top of their mind, but it’s an added bonus.”
Having lived in the U.S. before relocating to Canada also gave the Orosas a cross-border perspective they say will be an asset, one that shaped their approach to franchising and business ownership, which they plan to carry into launching HB’s international footprint.
“The backing of Fransmart was the number one seller for us,” said Carolina. “Plus, the fact that it’s operationally simple and in a booming category right now.”
Looking ahead, the Orosas are clear about what they envision for the brand.
“I don’t want this to become a trendy brand,” said Carolina. “I want this to become a brand that sustains its popularity because it’s become a part of everyone’s routines.”
Supported by Fransmart, the franchise development company behind expanding Five Guys, QDOBA, and The Halal Guys, HB Protein Smoothies is actively seeking qualified franchisees. For franchise opportunities, visit Fransmart.com/brand/hb-protein-smoothies/
About HB Protein Smoothies
HB Protein Smoothies is a protein-focused smoothie brand built for everyday routines and operational simplicity. Founded by father-and-son team Ethan and Daniel Boone, the concept delivers high-quality, great-tasting smoothies that appeal to health-conscious consumers.
Designed for scalability, HB Protein Smoothies offers a low-overhead, streamlined franchise model with minimal staffing requirements and strong unit economics. Each location provides convenient, high-protein nutrition while supporting franchise partners with a proven system engineered for sustainable growth.
About Fransmart
Fransmart is a leading franchise development company specializing in helping emerging restaurant and retail concepts expand through strategic franchising solutions. Founded two decades ago by Dan Rowe, Fransmart has a proven track record of transforming single-unit stores into successful franchise systems. The company has played an instrumental role in building franchising programs for internationally recognized brands, including Five Guys and The Halal Guys, demonstrating its expertise in scaling innovative concepts from startup to global franchises. For more information on Fransmart, visit Fransmart.com.
Media Contact:
Kiara Brown
Fransmart
480-847-1327
Kiara@fransmart.com