Acclaimed Smoothie, Juice and Bowl Brand to Bring Four Lone Star State Stores to Houston and Katy with Plans for Continued Statewide Growth
Irvine, CA (Restaurant News Release) Juice It Up!, one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains for over 30 years, is expanding its Texas presence thanks to a new multi-unit development agreement with Palate Pros, LLC. The tenured, multi-unit, multi-brand group is led by longtime Juice It Up! franchisee Cem Yorulmaz, who has operated successful Juice It Up! locations in California for more than 15 years. His stores consistently rank among the brand’s top performers, with average unit sales of nearly $1 million. Yorulmaz will partner with Gulendam Ece Hurmeydan, a Katy, Texas, resident with a background in real estate and art. Together, they will bring four Juice It Up! locations to Houston and Katy, strengthening the brand’s regional presence and laying the groundwork for continued growth throughout the state.
“We’ve seen firsthand how successful the Juice It Up! model can be, and we’re excited and energized to bring opportunities for brand growth to Houston and Katy,” said Hurmeydan. “When my family relocated to Katy last year, it felt like the perfect time to partner with Cem, whose operational expertise is unmatched, and introduce Juice It Up! to a market that’s expanding rapidly and demonstrating tremendous potential for long-term business success.”
Juice It Up!’s strong position in the competitive smoothie, bowl and juice segment continues to be fueled by a relentless focus on product innovation and a high-performance menu built around better-for-you offerings. These longstanding brand hallmarks are driving increased interest from new and existing franchisees in states throughout the U.S., including California, Arizona, Texas, Nevada, Oregon, Oklahoma and New Mexico. Building on the success of its longstanding Pearland location, Juice It Up! is expanding deeper into the Houston market, laying the groundwork for sustained growth throughout Texas. With more than 30 locations in the development pipeline across seven states, Juice It Up! is on track to double its franchise system over the next four years – a mark that reflects growing guest demand, savvy market positioning and a compelling franchise opportunity.
Juice It Up! currently operates 100 locations across seven states, and development activities are accelerating. Notably, nearly two-thirds of Juice It Up!’s development pipeline is driven by existing franchisees, like Yorulmaz, expanding their portfolios – a powerful validation of the brand’s franchise model and long-term potential. The remaining one-third includes new operators drawn to proven Juice It Up! unit economics, operational simplicity, robust franchisee support and differentiated, better-for-you menu offerings.
“Texas is a high-priority growth market for Juice It Up!, and we are proud to expand our footprint in Houston and Katy with experienced partners who understand our brand and business model,” said Carlo Verdugo, VP of Operations and Business Development at Juice It Up!. “Cem has been an exceptional franchisee for more than 15 years, and with Gulendam joining him to lead development in Texas, we are confident this partnership will further cement Juice It Up! as the go-to smoothie, bowl and juice brand for guests throughout the Lone Star State.”
For over 30 years, Juice It Up! has been at the forefront of the smoothie and superfruit movement, and among the first national brands to introduce açaí bowls to mainstream audiences back in 2001. Since then, the brand has continued to cater to modern consumers with smoothies, raw juices, and nutrient-rich superfruit bowls crafted to fuel active, on-the-go lifestyles. As the demand for functional and flavorful options continues to grow, Juice It Up! is well-positioned for sustained growth and franchise interest. Significant momentum in the smoothie, bowl and juice sector continues to drive experienced franchisees and entrepreneurs looking for new business opportunities to Juice It Up!. Its franchise opportunity offers relatively lower development expenses, attractive and simplified food costs and a lighter labor model compared to many other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees and entrepreneurs to explore how they can benefit from partnering with a thriving brand in the popular smoothie, bowl and raw juice segment.
For more information about the Juice It Up! brand and available franchise opportunities, visit JuiceItUpFranchise.com.
About Juice It Up!
Juice It Up!, one of the nation’s leading açai bowl, handcrafted smoothie and raw juice chains, was founded in 1995 with its Franchise Support Center now located in Irvine, California. Juice It Up!’s menu is designed with flavor and functionality in mind, resulting in products that not only taste great, but also support an active lifestyle. With nearly 130 locations open and under development across California, Arizona, New Mexico, Oregon, Oklahoma and Texas, the company boasts an attractive and modern store design, strong digital ordering technology, a focus on functional products and ingredient transparency and a menu that reflects the brand’s active personality and motto to “Live Life Juiced!” In addition to its existing territories throughout the Western United States, Juice It Up! is seeking expansion in Nevada and Utah. For more information about becoming a Juice It Up! franchise partner, visit JuiceItUpFranchise.com.
Juice It Up! Social Media Pages
Facebook: http://www.facebook.com/juiceitup/
Instagram: http://www.instagram.com/juiceitup/
Twitter: http://www.twitter.com/juiceituphq/
Media Contact:
Kristyna Otto
Powerhouse+Co.
kristyna@powerhouseandco.com