Consumers indicate “reasons to select” include quality, value and craveability
Alexandria, LA (Restaurant News Release) Krispy Krunchy Chicken®, one of the nation’s fastest-growing foodservice businesses, is soaring ahead of the competition with its “freshly made, perfectly Cajun” offerings that are hot and ready to serve for on-the-go customers. According to the 2023 Convenience Store News Realities of the Aisle Study, which polled over 1,500 regular c-store shoppers, the primary factors taken into account when buying prepared food at a convenience store include price, value, food quality, taste, and freshness. With rapid popularity and aggressive expansion, the brand is a top contender in these competitive markets.
In fact, in a study conducted earlier this year by the brand, Krispy Krunchy® customers indicate the brand’s quality food is the number one reason they utilize Krispy Krunchy®, followed by strong value and then craveable items. The store-in-store foodservice solution stands out as a distinctive player, bridging the gap between convenience stores, fast food and traditional chicken restaurants.
“As the quality and importance of hot food items in convenience stores continues to improve, Krispy Krunchy® has the deserved reputation and readiness to meet operator and consumer needs with our signature hand-breaded fried chicken and tenders, honey biscuits, sides, and more,” said Jim Norberg, President of Krispy Krunchy Chicken®. “Hot food is one of the fastest-growing categories in c-stores and has some of the highest profitability. We help our operators be the best restaurant on their block without being a restaurant!”
Krispy Krunchy® continues to be a go-to destination where customers know they can get a quality meal at a great value. For operators, this means a valuable addition to their business, and a way to encourage loyalty amongst their customers.
About Krispy Krunchy Chicken®
Krispy Krunchy Chicken® (KKC), founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops, universities, casinos and big box retailers across the U.S. The store-in-store concept allows licensees to serve hand-breaded, mildly Cajun-spiced fried chicken and all white meat tenders to its guests, to increase their in-store profitability and drive frequency. The full menu also includes a variety of sides and the brand’s trademark honey biscuits.
With a weekly chicken sales volume exceeding one million pounds, Krispy Krunchy Chicken® proudly operates over 2,850 retail locations across 47 states in the United States and is rapidly expanding. To learn more about partnering with Krispy Krunchy Chicken®, visit http://krispykrunchy.com/partnering.
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