Fast-Casual Restaurant Concept Expands Florida Presence this November
Auburn, AL (Restaurant News Release) Chicken Salad Chick, the nation’s only southern inspired, fast casual chicken salad restaurant concept, announced today its first location in Gainesville, Fla. will open on Tuesday, Dec. 8 at 3045 SW 34th Street, Suite 16. Owned and operated by Singletary Smith Group, LLC, the new restaurant will kick off five days of festivities with a ribbon-cutting ceremony hosted by the Gainesville Area Chamber of Commerce on Dec. 8. Five percent of proceeds made on grand opening day will be donated to the United Way of North Central Florida, which works to pool efforts in fundraising and support for residents in the community.
During grand opening week, guests will enjoy southern hospitality through giveaways and specials at the new Chicken Salad Chick restaurant:
- Tuesday, Dec. 8 – The first 100 guests will receive a “Meet the Chicks” punch card. For sixteen weeks, guests can try one free scoop of the chicken salad ‘flavor of the week’, allowing guests a tour of every Chicken Salad Chick flavor.
- Wednesday, Dec. 9 – Guests who purchase two pounds of chicken salad will receive a free cooler with ice.
- Thursday, Dec. 10 – The first 100 guests will receive a free scoop of their choice of chicken salad.
- Friday, Dec. 11 – The first 100 guests will receive a complimentary Chicken Salad Chick koozie.
- Saturday, Dec. 12 – All guests will receive a free Cookie with a purchase of a Chick Trio.
“Gainesville residents are in for a treat as we prepare to introduce them to our delicious menu of Chicken Salad Chick flavors,” said Mark Singletary, Gainesville Chicken Salad Chick franchisee and president of Singletary Smith Group, LLC. “We’re proud to partner with the United Way to celebrate Gainesville’s first Chicken Salad Chick restaurant, and we look forward to serving the Gainesville community for many years to come.”
Prior to Chicken Salad Chick, Singletary was living and working in New Orleans when he decided it was time for a change. He made his way to Auburn, Ala., where his daughter and son-in-law, Lauryn and Cope Smith, introduced him to their good friends, Stacy and Kevin Brown, founders of Chicken Salad Chick. After a bit of conversation, Singletary decided to invest in the company and opened his first location in Destin, Fla. After successfully launching the restaurant, Singletary sold the Destin location and decided to open a new restaurant in Gainesville.
The Chicken Salad Chick concept, born in Auburn, Ala., was established in 2008 in the kitchen of founder, Stacy Brown. When Stacy discovered that the local county health department would not allow her to continue making and selling her delicious recipes out of her home kitchen, she overcame that obstacle by launching her first restaurant with the business expertise of her future husband and fellow founder, Kevin Brown. Together, they opened a small takeout restaurant, which quickly grew; the company now has 43 restaurants across the Southeast.
Chicken Salad Chick in Gainesville is open daily from 10 a.m. – 8 p.m. For more information, visit http://www.chickensaladchick.com, or call 828-412-3466. Follow Chicken Salad Chick on Facebook, Twitter and Instagram for the latest news and trends.
About Chicken Salad Chick
Chicken Salad Chick puts an edgy twist on a southern classic, offering guests a “custom fit” chicken salad experience, with 15 original flavors to choose from, as well as gourmet soups, flavorful side salads and freshly-baked desserts. Today, the brand has 43 locations across the Southeast, and has currently sold 141 franchises to be developed across the states of Alabama, Florida, Georgia, North and South Carolina, Tennessee and Texas. The brand was recently named as the top chicken salad in the country to try in the March/April issue of Cooking with Paula Deen, as well as one of FastCasual.com’s top Movers and Shakers and as one of NRN’s 2015 Breakout Brands. Corporate offices are located at 724 North Dean Road in Auburn, Alabama. See www.chickensaladchick.com for additional information.
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Jessi Nunez
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