‘America’s No. 1 food brand’ gives fans the opportunity to win while Strawberry Cheesecake Swirl and new gifting options make Mom’s month even more special
Dallas, TX (Restaurant News Release) Nothing Bundt Cakes is honoring Mom all season long with the launch of its #NothingBundtMomSweepstakes*, offering fans the chance to surprise her with the ultimate prize – a $4,000 Visa Gift Card. From April 21 through May 10, Guests can enter the sweepstakes while also exploring a returning flavor and collection of retail items designed to make May the Month of Mom.
Entries can be submitted at NothingBundtCakes.com/nothingbundtmom/, with multiple ways to participate and increase the odds of winning:
- Liking Nothing Bundt Cakes’ Instagram post announcing the sweepstakes and tagging a friend in the comments with #NothingBundtMomSweepstakes
- Downloading the Nothing Bundt Cakes app from the Apple App Store and Google Play
- Following Nothing Bundt Cakes on Instagram, Facebook and TikTok.
Beginning April 27, Nothing Bundt Cakes is unveiling an expanded Mother’s Day assortment featuring new décor, packaging and bundles designed for gatherings of every size. The collection includes cake decorations like holographic butterflies and “Happy Mother’s Day” accents, along with Bundtinis® topped with floral, rose and butterfly designs, and Bundtlet Towers paired with balloon or wooden picks.
Two standout additions in the lineup are a special cake box, designed in a purple floral and butterfly pattern, and the Bundtastic Bag, a reusable and recyclable option for carrying Bundtlets or Bundtlet Towers that can be used well beyond the holiday. The assortment also features refreshed hosting pieces, including a melamine platter, offering a range of options for celebrating moms of all kinds.
“Mother’s Day is an important time to pause and acknowledge the women who shape everything around them,” said Dolf Berle, CEO at Nothing Bundt Cakes. “With everything families are juggling in May, our goal is to help them bring the joy to every type of celebration. We’re proud to be part of these moments and offer ways to help Guests show up for the women they care about the most.”
Just in time for the festivities, the brand also recently reintroduced its beloved Strawberry Cheesecake Swirl flavor – featuring classic white cake swirled and filled with creamy cheesecake filling, then swirled and drizzled with real strawberry glaze and topped with graham streusel. The flavor is available now through May 31 in all cake sizes, while supplies last.
May is one of the year’s busiest stretches for families, with school events, appreciation weeks and other milestones all landing on Mom’s plate. Nothing Bundt Cakes is stepping in as a one-stop shop for it all – offering Guests simple, meaningful ways to celebrate Mom through Mother’s Day and then helping make everything on her schedule a little sweeter, too.
To find the nearest bakery and to order online for pickup or delivery, visit NothingBundtCakes.com.
*NO PURCHASE NECESSARY. Open to 50 US states + DC, age of majority. Enter by 5/10/26 at 11:59 pm (CST). Odds depend on the number of entries. Rules at NothingBundtCakes.com/nothingbundtmom/.
About Nothing Bundt Cakes
Founded in 1997, Dallas-based Nothing Bundt Cakes is the nation’s largest specialty cake company, with nearly 800 franchised and corporate bakeries in 40-plus states and Canada, with plans to have one thousand units by 2027. Bakeries Bring the Joy® by offering handcrafted Bundt Cakes for pickup or delivery in a variety of flavors and sizes, such as Bundtinis®, the brand’s cupcake-sized Bundt Cakes, Bundtlets and Bundt Cakes, plus decorations and gift options for life’s “just because” moments and special celebrations. Nothing Bundt Cakes has earned recognition as America’s No. 1 Favorite Brand in Technomic’s America’s Favorite Chains survey for the second consecutive year, ranked among the top 20 Outstanding Operators by Food On Demand and received the 2026 Pacesetter Award from Nation’s Restaurant News. It is also the fifth-fastest-growing brand according to Yelp’s 2025 ranking, in addition to placing in the top 50 on Entrepreneur’s Franchise 500® ranking.
For more information about Nothing Bundt Cakes, visit NothingBundtCakes.com. To learn more about franchising opportunities, visit NothingBundtCakes.com/franchise-opportunities/.
Contact:
Laron Roland
Champion
469-951-0455
lroland@championmgt.com